Hand-brushed to a soft, lifelike finish with seams you'll never spot — Pure Turf installs artificial grass that looks and feels like the real thing, without the watering, mowing or brown patches.
From villa gardens to rooftop terraces and sports courts — one team, one standard of finish.
Full landscape transformations for villa gardens and backyards. Lush, even, and walk-ready the same day.
Turn apartment balconies and rooftop terraces into green retreats — lightweight, drained, and clean.
Performance turf for padel, putting greens and play surfaces, installed to spec with the right infill.
Soft, non-toxic surfaces designed for children — safe to crawl, fall and play on year-round.
Reception greenery, café courtyards and retail frontage that stays photo-ready with zero upkeep.
Refresh tired or poorly-laid turf, fix seams and joins, and re-level uneven ground.
Foot traffic, dust and sun gradually flatten the pile and dull the colour. Our Grass Refreshing Service brings your lawn back to day-one condition. We recommend it every four months.
A full service carried out on-site, usually in a single visit.
We lift out dust, debris and grit trapped down in the pile.
The fibres are washed and sanitised, clearing odours and build-up.
We top up the silica sand that cushions and supports every blade.
Our power-brushing machine stands the whole lawn upright and even again.
A refresh costs a fraction of replacing your turf — and keeps it looking and feeling brand new for far longer.
Book a RefreshAnyone can roll out grass. The difference is in the base prep, the seams you can't see, and the drainage that survives a Dubai downpour.
Hand-joined and tensioned so you'll never spot where two rolls meet.
We work a fine silica sand deep into the pile, then power-brush every blade upright — so the lawn stands tall instead of lying flat, and feels plush, cool and cushioned under bare feet.
Compacted sub-base and free-draining backing — no puddles, no mud, no smell.
One transparent price before we start. No "extras" appearing on the final bill.
We protect your space, clear all debris, and finish on the day we promise.
We only install premium-grade turf engineered for high UV exposure and extreme heat — not the cheap imports that go shiny and grey in a single summer.
Colour-locked fibres rated for years of direct Gulf sun without fading.
Holds its shape and feel even on the hottest summer days.
Perforated backing clears rain and hose-downs in minutes.
Non-toxic, soft underfoot, and easy to rinse clean.
Joins are hand-finished and hidden, so your lawn reads as one continuous surface — never a patchwork.
Blades brushed upright over a silica infill for a lush, freshly-laid look that genuinely passes for real grass.
Message us on WhatsApp or request a quote. Tell us the space and rough size.
We visit, measure precisely, and hand you a fixed written quote — no obligation.
We prep the base, lay, join and brush the turf to a flawless finish.
Walk on it the same day. Backed by our 12-month workmanship guarantee and ongoing aftercare.
Swap these placeholders for your own before/after photos — they are the most powerful sales tool you have.
Most turf looks fine on day one. The difference shows six months later — in the seams, the pile, and whether anyone picks up the phone.
Specialist installation, built to be judged up close
Built to look fine on handover day
Every Pure Turf installation comes with a 12-month workmanship guarantee — if a seam lifts, the surface shifts, or the drainage doesn't perform, we come back and put it right at no charge. And when the guarantee ends, we don't disappear: you keep our number for as long as you own the lawn. We lay premium-grade turf built to stay lush for years, and we stand firmly behind the way we install it.
Start Your Project"The finish genuinely looks real — guests think it's natural grass. Tidy team, finished in a day, and the price was exactly what they quoted."
"We did our whole rooftop. Drains perfectly even after rain, and the kids play on it every evening. Couldn't recommend Pure Turf more."
"Got three quotes. Pure Turf wasn't the cheapest but the quality is on another level. No regrets — it still looks brand new a year on."
Pricing depends on the area, the grass grade and the ground prep needed. Our supply-and-install starts from a clear per-square-metre rate, and we give you a fixed written quote after a free site survey — so you know the exact total before we start.
Most residential lawns are completed in a single day. We install roughly 37.5 m² per day on average; larger or multi-area projects are scheduled across consecutive days and you'll have a clear timeline up front.
Yes. We use non-toxic, lead-free turf that's soft underfoot and drains quickly. It rinses clean with water and is a popular choice for family gardens and play areas.
We install UV-stabilised, heat-tolerant turf designed for the Gulf climate. Like any surface in direct sun it can warm up, but a quick spray of water cools it instantly and it never melts or discolours.
Almost none. An occasional brush to keep the fibres upright and a rinse to remove dust — that's it. No watering, no mowing, no fertiliser, no brown patches.
Your installation is backed by a 12-month workmanship guarantee. If a seam lifts, the surface moves, or the drainage underperforms because of how we installed it, we come back and put it right — free. The turf itself is premium-grade and built to stay lush for years with normal use. And we don't vanish once the year is up: you keep our number for aftercare for as long as you own the lawn.
We serve Dubai and the surrounding Emirates. Not sure if we reach you? Send us your location on WhatsApp and we'll confirm right away.
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